Sattva Consultorios Médicos (@sattvaconsultoriosmedicos) was a healthcare practice with no established digital presence: no social media content, no visual identity, and no existing audience. I was brought in to build its digital brand from the ground up and create a consistent, professional presence across Instagram. I developed the visual universe for the brand, from the overall art direction and content system to templates, typography, layouts, and branded communication pieces. The goal was to create an identity that felt professional and trustworthy while remaining warm, approachable, and relevant to a healthcare audience. Beyond the initial brand development, I manage Sattva’s Instagram presence on a daily basis, combining community management, content design, visual communication, and social media strategy. I continuously create and adapt content around medical specialties, healthcare professionals, services, campaigns, and seasonal communications, ensuring that every piece remains aligned with the brand. This project goes beyond social media design: it is an ongoing process of building, maintaining, and evolving a healthcare brand from the ground up.